Dr.Cooper became a pioneer of the online optical concept when he founded FramesDirect.com in 1996.

Dr. Cooper made a film to introduce Sable:

1. Sable WaterOptics are specifically designed for swimming, not all swimming goggles can be made with prescription, but Sable has developed the technology to do so. Eliminating the need for contact lenses under water.
2. Sable was the first in the world to offer swimming goggles with flat aspherical lenses, they don ’t distort visions above or below water.
3. Sable goggles use a soft silicon padding which fits slickly against the eyes, this create a water tight seal that protect your eyes from chlorine and other heritance.
4. Sable goggles was recently featured in the NY Times as overall winner for outstanding swim goggles not only for superior optics but also because they looked great.