2010 IOFT (International Optical Fair Tokyo)

2010 International Optical Fair Tokyo was held from Oct 18 ~ 20 at Tokyo Big Sight, Sable has devoted deeply into the research and development of prescription swimming goggles to offer the service for the myopic swimmers. 2011 will be the 30th anniversary of Sable since it was established, Sable will focus the attention on the international market from 2010 onward. We will start from Japan to attend IOFT, and other international fairs such as silmo in France and mido in Italy. Not only to express our determination to get into the Japan market but also to promote the high quality Sable products to global market.

The main target we set is to enable the customers to understand the two thoughts “ Myopes must have a pair of prescription goggles” and “Personalized Customization of prescription swimming goggles” which Sable has strongly promoted. These two thoughts were accepted by the local consumers as well as the buyers from other countries during three exhibition days. 

The products and marketing materials we prepared for the fair including posters、DM、specifications are all written in Japanese, meanwhile Japanese translator and interpreter are also available, so the local customers may quickly absorb the contents and messages we have delivered

After the detailed description and demonstration of how to make a pair of prescription swimming goggles by our professional sales rep, some of the customers are willing to place order for us. Guess what, CEO of a famous lens manufacture is also among them. This fair also attracted buyers from Europe and Middle East.

From customer's satisfaction and approved manner, this is a successful fair. Not only the customers can understand the innovated technology such as Sable prescription swimming goggles and personalized customization during three exhibition days, this will also help Sable to develop the Japan market as well as other markets.