Brand Project

SABLE BRAND TARGET

“SABLE” is The First Brand of Professional Sport Optical Glasses in The World.
“Sport Optical Glasses” is one of the special glasses that can offer the eyes protection and correction for the sportsman, and also can satisfy different sports functions need.

SABLE BRAND POSITION

SABLE” is based on the scientific development, offer every kinds of sportsman doing sports through the different medium and completely satisfy the needs for sports and optics.

SABLE BRAND TARGET MARKETS

15 ~ 35 years old male and female

Urban Dwellers

The person is active, gawsie, outgoing, and a sport-lover

Rational consumption, consider products attributes

Desire for the new knowledge, being curious with novelty and new concepts

Believe the professions, chase for the averment

Emphasize self-expression space and being the leader of the comments

Chasing for the new health news and take actions

SABLE BRAND CHARACTERS

SABLE is a sport-lover

SABLE is deviser

SABLE has ideas and ambitions

SABLE emphasize the quality

SABLE is a big gun


SABLE desires for the knowledge

SABLE is an ardent, sincere person

SABLE is an active, humorous person

SALBE is a person with fortitude